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Management team

Management Team

Petra van den Elsen, MD, PhD, MBA (CEO, founder) received her MD and PhD from Utrecht University and her MBA from Warwick Business School. She started her career with eight years of medical image processing research and research management at Utrecht and          Stanford University. She left academia to join Silicon Graphics Inc., a provider of computing, storage and visualization technology, to grow its medical market in several international senior business development and marketing management positions. Petra later headed global Marketing and Sales for AB Strakt (now OpenEnd), a Swedish start-up company providing workflow and collaboration  solutions, and for Medis Medical Imaging Systems, a global leader in medical image quantification software. Petra furthermore provided strategy consultancy for hospitals and life science investors. She is (co)author of numerous scientific publications.


Wouter Rensen, PhD  (VP Clinical Application, inventor, founder) is one of the co- inventors of the Optical Inflammation Detection technology. During his PhD research in Applied Physics at the University of Twente he worked as a research fellow at a Silicon Valley start-up. After that he joined Philips Research as a senior scientist, where he was active in the fields of non-invasive glucose detection, optical mammography, cardiac ablation monitoring and micro circulation monitoring in intensive care. In 2007 Wouter started together with Michiel van Beek the Rheumatoid Arthritis HandScan project. Wouter was actively involved in the fundraising and spin-out process which led to the incorporation of Hemics. Wouter is (co)author of 36 patent applications and numerous scientific publications.


Michiel van Beek, PhD (VP Technology, inventor, founder) has been active in the field of optical medical technology for more than a decade. After obtaining his PhD in laser physics at the University of Nijmegen he accepted a position as senior scientist and project manager at Philips Research where he worked on various healthcare related topics, always with a focus on system creation and clinical evaluation. At Philips, Michiel co-invented the Optical Inflammation Detection technology and subsequently started the HandScan project to further develop the technology. Together with Wouter Rensen he led the technology to a successful spin-out in 2011. Michiel has 17 granted US patents, is (co)author of 51 patent applications and 20 scientific publications.